CHANNEL MANAGEMENT, ONLINE MARKETING, ROMANCE TRAVEL AMONG HIGHLIGHTS OF EDUCATION SESSIONS AT CARIBBEAN TRAVEL MARKETPLACE, JAN. 21 - 23, 2016

The Caribbean Hotel and Tourism Association (CHTA) will welcome the New Year with fresh ideas through a schedule of savvy educational sessions at Caribbean Travel Marketplace. The professional development element of the event is a new and added benefit for attendees who want to adopt tools to develop revenue-generating opportunities, maximize strategies working with the latest market trends and improve reputation management.

Taking place Jan. 21 - 23, 2016 at the Atlantis, Paradise Island in The Bahamas, Caribbean Travel Marketplace is the region's largest and most significant marketing event, affording tourism suppliers the opportunity to meet face-to-face with wholesalers from around the world selling Caribbean vacation travel over the course of two days of business meetings.
Strategically planned not to infringe on the integrity of the networking nature of the event, the expanded educational component of Caribbean Travel Marketplace will be offered on Thursday, Jan. 21 during the day followed by the Opening Ceremonies in the evening.

There will be a sponsored breakfast on both Friday and Saturday morning, where attendees will hear about the necessity for "Online Reputation Management." Following breakfast on both days, business appointments will run throughout each day.

"The new year offers a 'clean slate' to create plans based on what already works well and what we can do as Caribbean hoteliers to both improve and generate new initiatives based on industry trends," said Karolin Troubetzkoy, Acting President of CHTA. "Educational sessions offered at Caribbean Travel Marketplace will help attendees catapult action items based on information being provided by industry experts and leading companies," she added.