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Exclusive: Back story on Martha Stewart weddings deal with Sandals/Beaches Resorts

How did Martha Stewart plunge into the weddings business? I recently had the chance recently to get an insider's take on the story from Sandals CEO Adam Stewart (son of Sandals Resorts founder Gordon "Butch" Stewart). It was his first media interview on the subject.

If you haven't heard yet, last month, Martha Stewart announced on her TV talk show along with Butch Stewart that she's launching a line of Martha Stewart-inspired weddings packages at Sandals resorts in the Caribbean. The basic package is free for couples who book a six-night stay at one of the 12 Sandals or four Beaches resorts.

Q. How healthy is the destinations wedding market? Will this be a trend tha

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Posted: Nov. 3, 2009


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